Planet Ark Endorsement

of Pure & Green Organics Product Range

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Planet Ark endorsement criteria.

  • Environment:

    Planet Ark looks for reduced product impact on the environment from cradle to grave. They look at the totality - everything from where the ingredients are derived to the processing, packaging and disposal.

  • Health:

    Looking for the safest possible outcome for the users' health. With an estimated one in six people now having some form of allergy or environmental illness such as asthma, chronic fatigue syndrome, multiple chemical sensitivities and skin or food reactions, protecting personal health is becoming a prominent environmental issue.

  • Quality:

    The product needs to perform to the standard required by most people living in our modern society.

  • Cost:

    While recognising the constraints imposed in the areas above we seek cost efficient products to give the maximum value and therefore make the product accessible to the widest possible market.

We are very proud to announce Planet Ark endorsement of Pure & Green Organics products. Endorsed products will be clearly identified with the "Proudly Endorsed by Planet Ark" logo. Look for this logo on individual product pages.

"Our endorsement means consumers can now buy quality beauty products whose environmental claims they can trust without worrying about "greenwash" and false claims", says Paul Klymenko, Planet Ark CEO.

To gain the Planet Ark endorsement Pure & Green Organics was evaluated against four criteria - its environmental impact, health, quality and cost. This confirms that products don't impact the environment, do not contain synthetics or petrochemicals, have the highest quality ingredients and offer maximum value for money.

"Our aim is to create one of the world's most sustainable, truly organic beauty brands. Both the ACO bud logo and our new Planet Ark endorsement shows that we have become pioneers in the cosmetics industry," says Grace Culhaci, founder Pure & Green Organics.

Why Planet Ark?

Planet Ark is an Australian not-for-profit Environmental organisation, founded in 1992. Planet Ark is non-political and is not aligned with any political party. Well-known for planting 15 million trees for its National Tree Day Campaign, and the Recycling Near You programme promoting the recyclability of household items via celebrity ambassadors. The Planet Ark Environmental Foundation aims to work with people and business to teach them the simple ways in which they can reduce their impact on the planet, at home, at work and in the community. Planet Ark is largely funded by corporate sponsorship working in partnership with businesses and organisations that want to help bring about real environmental change. Buy purchasing endorsed Pure & Green Organics products a percentage of the sale goes back to Planet Ark to allow their wonderful educational work to continue.

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