The Right2Know March to demand the labelling of genetically modified foods started on Saturday 1 October 2011 in New York City. The march will end on 16 October – World Food Day – in front of the White House in Washington.
The aim is to achieve a legal basis for labelling genetically modified food so that consumers all over the world have freedom of choice. “We have a Right 2 Know – Label GMO” is the motto of the march: all people have a right to know what they are eating.
This march is about giving consumers choices. There are many that believe GM is the only way to feed our growing population and have no difficulty eating GM food. That is their choice but for those of us that would rather not, we have the right to know if GM ingredients have been used in our food – and that is why global labelling of GM ingredients needs to be made mandatory.
A good argument in favour of a GMO-free world is the risk these foods pose to our health. The Organic Federation of Australia prepared an excellent presentation outlining in very simple terms what GM is, how they work and five possible causes for health problems related to GM foods.
For example, the first GM crop looked at by the FDA was the FlavrSavr tomato, engineered to have a longer shelf-life. Calgene, its producers, were the only company to give the FDA raw feeding study data. They did a study with rats but … the rats refused to eat the tomato! So they force fed rats the FlavrSavr tomato for 28 days. 7 of 20 rats developed stomach lesions. Another 7 of 40 died within 2 weeks. In the documents made public, scientists said that the study doesn’t show “a reasonable certainty of no harm.” The FDA did not block the introduction of the tomato.
The presentation is fascinating and factual – I encourage you to take a look.
World Food Day is celebrated on 16 October and endorsed by the UN General Assembly in consideration of the fact that food is a requisite for human survival and well-being and a fundamental human necessity (resolution 35/70 of 5 December) I could not think of a better day to discuss the need for GM Food Labelling
Buying Real Certified Organic food and skincare products is your guarantee of GMO free. Please support your local organic producers to ensure you continue to have a GMO Free choice.
Tags: GM free, label GMO, organic GM Free
Delighted to announce the appointment of Innerface, a division of Logical Korea as the Pure & Green organics distributor for South Korea. Logical is a family run business with two generations of experience in the beauty industry.
Products will be available online as well as throughout Logical’s dedicated beauty stores.
We sent 1/2 a tonne of product last month – here we are pictured with some of the shipment. Well done team!!
Have you noticed the trend in the beauty industry – to promise you incredible results like “you’ll look 10 years younger by using this product” when in reality these products offer nothing more than temporary hydration? While moisturizing does lessen the prominence of undesirable surface defects, it does nothing to change the underlying dermal losses brought about by aging.
Before you despair and stop caring for your skin altogether take heart, there is growing evidence that topical application of unprocessed wholefoods has true “anti-aging” actions.
Research indicates there are four groups of topically applied substances which possess activities which reverse the degenerative skin changes seen with aging by stimulating the synthesis of collagen and elastin fibres. These groups are:
(a) nonsaponifiable fractions of avocado and soybean oils,
(b) vitamin A derivatives,
(c) alpha-hydroxy acids (AHAs), and
(d) extracts of Aloe Vera
For Pure & Green organics customers, this is wonderful news! By selecting a true certified organic skincare product you are nourishing your skin with real nutrition from wholefoods that are minimally processed and grown without synthetic fertilizers and pesticides. Organic products work so well because the ingredients don’t mimic body function, instead they feed and restore the skin to its natural healthy state.
Every lotion and cream in our range contains a base of Australian grown Aloe vera juice which researchers state significantly increases the soluble collagen level of the skin. (Reference: Stachow et al., 1984) Aloe vera contains lignin giving it the ability to penetrate the skin’s waterproof layer for deep penetration. It is for this reason our creams and lotions leave no greasy after-feel, they quickly absorb and nourish your skin.
Pure unrefined cold pressed certified organic rosehip oil is rich in Tretinoin, a derivative of Retinol (Vitamin A) and is also a key ingredient in all our creams and lotions. In a study with human test subjects involving a 16 week randomized, double-blind study of topically administered tretinion in the treatment of photo-aging researchers found that 30/30 test subjects improved photo-aging treatment on their forearm and 14/15 showed improved photo-aging treated on their face. (Reference: Weiss et al., 1998). These studies have backed up what women have known for centuries, unrefined rosehip oil is a wonderful skin healer and an essential part of true anti-aging skincare.
The mixture of avocado with soybean oil has been shown to not only prevent cutaneous ulceration, but highlighted an apparent synergistic effect on collagen synthesis. (Reference: Lamaud et al. 1979) Pure & Green organics Age Defense Serum (due for release later this month) contains a blend of organic oils including avocado and soyabean to draw from these wholefoods powerhouses, as well as safflower (rich in linoleic acid to seal in skin’s moisture, and a source of Vit E), rosehip, tamanu (deeply penetrates the skin) and jojoba (closest plant based match to skin’s sebum). During our research and development tests, 75 percent of users noticed an improvement in the condition of their skin after using the serum for just 3 days! (16 people surveyed)
So the future is certainly bright with so many studies suggesting the possibility of slowing down or reversing cutaneous aging effects by the mere topical application of a select few unprocessed wholefoods. Certified Organic wholefoods nutrition based skincare is certainly the path for a younger looking future and at Pure & Green organics this is precisely what we deliver.
Pure & Green organics certified organic sensitivity moisture lotion is designed for people with sensitive skin who want to use the best, certified organic raw materials with no additives, cheap fillers or harsh perfumes and preservatives. This gentle formula is suitable for delicate newborn skin through to adult allergy prone/reactive skin types.
“With an estimated one in six people having some form of environmental illness such as asthma and chemical sensitivities we wanted to reassure our customers they were getting the absolute safest product available. Both our Australian Certified Organic status and Planet Ark endorsement does this,” says Grace Culhaci, founder of Pure & Green organics.
The unscented moisture lotion contains the deeply nourishing extracts of the Australian Native Daisy, prized by Indigenous Australians for its potent healing properties and certified organic Australian aloe vera to penetrate the skin’s outer layers. Jojoba oil matches the skin’s natural sebum and is ideal when skin oils are depleted providing an absolutely non-tacky and non-greasy skin feel.
Pure & Green organics sensitivity moisture lotion is packaged in environmentally kind recyclable PP airless pumps featuring a chic 100 percent recycled leaf-print cap that can be used to plant seedlings.
TESTIMONIALS
Elissa Edmonds: Hello, I just wanted to give you some feedback on your Sensitivity Organic Moisture Lotion.
I use it mainly on my 4 year old’s skin, and it is BRILLIANT! He suffers from eczema and almost always has scaly itchy rashes in all the usual places (folds of his arms, legs, wrists, upper chest and back, even a little on his face). We have bought an assortment of chemist creams in the past, but more often than not they aggravate his eczema. Sensitivity is so gentle, that even when his skin is broken it doesn’t irritate the rash or make it sting. I wish I had taken before and after pictures for you to see the difference for yourself. THANKS so much. We will definitely be buying more from you in the future.
Vivien Lexington: This product saved my life last summer, I was badly sunburned and had to be hospitalised – Sensitivity organic moisture lotion was the only product I could use to give me relief . I love this product!
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Full ingredient listing: Aloe Vera Juice*, Jojoba Oil*, Australian Macadamia Nut Oil*, Rosehip Oil*, Australian Native Daisy Extract (Centipeda Cunninghamii), Cetearyl & Sorbitan Olivate, Shea Nut Butter* Undenatured Grain Alcohol*, Vanilla & Almond Extracts, Sclerotium Rolfsii Gum. (*ACO Certified Organic)
Pure & Green organics sensitivity moisture lotion retails for $39.95. For more information visit www.pureandgreenorganics.com.au
Tags: facebook competition, organic expo, sensitivity organic moisture lotion
Coffee beans unclog and polish skin while caffeine alleviates puffiness and redness while improving capillary tone for taut, healthy and unblemished skin.
Weekly use encourages the natural cycle of discarding old dry cells to reveal a glowing youthful appearance. A fresh lively blend of essential oils suspended in aloe vera gel provide effective pre-moisturising cleansing.
This product contains a high amount of exfoliant, suitable for oily or combination blemish prone skin types.
Background story – waste wise coffee beans:
pure and green organics chose ground coffee beans as our exfoliant material for the following reasons:
- They are grown in Australia, reducing transport related carbon emissions.
- Harvesting does not kill the plant, so topsoil is held in place preventing soil erosion.
- We are able to source “waste wise” materials.
Coffee beans that are irregular shapes and sizes are usually not sold but added to the compost heap! We buy irregular sized Australian certified organic coffee beans and use them in our exfoliating facial scrub. They still smell like coffee and provide the same beneficial properties no matter their size! Irregular size does not mean irregular quality.
Innovative ECO Packaging:
Our exfoliate coffee scrub is presented in a bottle made from plant sugar called PLA. PLA is compostable and biodegradable in industrial composting conditions, but it will not degrade or disintegrate on shelves. The PLA resin is imported from the United States and then custom manufactured for us into bottles in a carbon-neutral facility in Northern NSW.
Why have we chosen to use PLA instead of traditional petroleum based plastics? To put it simply a lot less energy is used to produce them so they are a more sustainable option. Two key indicators for environmental footprint are greenhouse gases (GHG’s) and non-renewable energy use. Measuring these two impacts and comparing data between NatureWorks Ingeo PLA and traditional polymers (like PET & PS), provides a clear picture of the eco-advantage provided by PLA.
- Manufacturing Ingeo produces 60% less greenhouse gases than traditional polymers like PET & PS
- Manufacturing Ingeo uses 50% less non-renewable energy (NREU) than traditional polymers like PET & PS
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Rest assured, this product ticks all the boxes and is a wonderful addition to your skincare regime.
Exfoliate organic facial scrub – citrus with coffee beans retails for $24.95.
Tags: exfoliate organic facial scrub citrus with coffee beans, facebook competition, organic expo
Some ingredients are more prolific in the beauty industry than others so to help you know what to avoid when reading product labels I have compiled a list of my top 5 toxins I recommend you avoid. As it is always my endeavour to promote the benefit of organics I have decided to let you in on our secrets – what we use as alternatives to these ingredients as proof it is possible to create stable, functional and long lasting products without chemical toxic nasties.
TOXIN #1 – Triclosan
According to Professor Dingles book Dangerous Beauty: Triclosan is an antibacterial, anti-microbial agent. It is used mainly in toothpaste to prevent it from breaking down. This chemical is moderately toxic by ingestion. It is also a skin irritant.
In January 2010 Australia’s NICNAS released a 537 report stating that triclosan passes from mothers into their breast milk http://tiny.cc/jnnc0
Studies have shown that Triclosan is broken down into dioxins in river water to cause pollution and disrupt hormones in aquatic life. This has resulted in increased feminisation of fish populations (males with fish eggs, high proportion of females to males) http://www.ewg.org/water/downthedrain
Organic alternative:
Instead of relying on chemical bacteriacides, Pure & Green organics toothpaste “teeth & Gums” harnesses the anti-bacterial properties of certified organic essential oils of clove, spearmint and mentholated peppermint to freshen your breath and minimise bacteria – naturally.
Mentha piperita (peppermint) essential oil was investigated for its antimicrobial properties against 21 human and plant pathogenic microorganisms in a study conducted in 2002 ( Medicinal and Aromatic Plant and Drug Research Centre (TBAM), Anadolu University, 26470-Eskişehir, Turkey.) Results showed that the menthol in mentha piperita oil strongly inhibited plant pathogenic microorganisms and moderately inhibited human pathogens. The mentha piperita oil used by Pure & Green organics contains 40% menthol, hence its effectiveness.
Our teeth and gums toothpaste was independently tested in a laboratory to determine its ability to kill bacteria commonly found in the human oral cavity – it has passed the British Pharmacopeia oral test giving consumers peace of mind that a natural product can be truly effective in the battle against bacteria – triclosan is not necessary!
TOXIN #2 – Mineral Oil
Mineral oil is produced as a by-product of the distillation of gasoline from crude oil. It has absolutely no nutrient value for the skin. Depending on its state, mineral oil has three official names (1) mineral oil – for liquid state, (2) petrolatum – for jelly state and (3) paraffin wax – for solid state. However, manufacturers often opt for a common synonym – like liquid paraffin.
Mineral oil acts as an oil film on the skin that blocks the pores and the skin’s natural respiration. It can trap dirt and bacteria and stop the absorption of vitamins, minerals and botanicals. It can also cause skin itching or rashes.
These non-biodegradable oils never go rancid (meaning they are oxidatively stable) which is why they have replaced natural oils in many cosmetic formulations as they greatly improved shelf life of cosmetic products.
Organic Alternative:
Consumers are demanding products with natural ingredients once again which is great to see but the initial problem remains, these “naturals” for the most part are not oxidatively stable. Thus, the consumer has created an apparent dilemma for the green formulator by demanding oxidative stability and increased usage of naturals, while simultaneously requiring the functionality of synthetics.
Pure & Green organics use jojoba oil in all our creams and lotions as it’s natural oxidative stability, thermal stability and lack of support for microbial growth also increases our products safety and decreases their dependence on antioxidants and preservatives.
Unlike greasy materials like mineral oils, jojoba provides an absolutely non-tacky and non-greasy, dry emolliency.
Jojoba serves as an excellent moisturizing agent with exceptional spread leaving a rich velvety non-oily feel on the skin while reducing water loss and enhancing the flexibility and suppleness of the skin. There is no need for greasy, synthetic mineral oil – jojoba is the perfect alternative.
TOXIN #3 – Formaldehyde-releasing preservatives
Formaldehyde-releasing preservatives (FRPs) are used instead of formaldehyde, and release small amounts of formaldehyde over time to help prevent bacteria from growing in water-based products like shampoos, liquid body washes and creams. The most common FRPs are: DMDM hydantoin, diazolidinyl urea, imidazolidinyl urea, methenamine, quaternium-15 and sodium hydroxymethylglycinate
FRPs can trigger allergies and are linked to skin sensitivity and eye irritation. For more information visit http://safecosmetics.org/article.php?id=599
The EU restricts the use of formaldehyde & FRPs in personal care products and requires a label to say “contains formaldehyde”. Canada restricts the use of formaldehyde and it is banned from use in cosmetics in Japan and Sweden.
Australia’s National Industrial Chemical Scheme (NICNAS) released a report in January 2006 recommending that formaldehyde and FRPs be added to the scheduled poisons list and that considering the potential health risks it be treated as a carcinogen. http://www.nicnas.gov.au/Publications/CAR/PEC/PEC28/PEC_28_Full_Report_PDF.pdf
Organic Alternative:
As organic formulators, Pure & Green organics have overcome the need to use formaldehyde-releasing preservatives by using only naturally derived preservatives on the organic standard approved list. Worldwide we are seeing an influx of aromatic materials formulated for broad spectrum preservative action which comply with organic standards. Apart from being non-toxic and non-irritating the main difference between naturally derived preservatives and FRPs is the cost – these safer preservatives often cost 350% more than formaldehyde releasing preservatives.
So while a solution/alternative is already available the main shift in ideology is the shelf life required by consumers of their cosmetic products. If consumers are rebelling against traditional paraben and formaldehyde releasing mixtures they need to recognize that safer options will have a shorter shelf life, in the order of 18 months to two years, as opposed to 5 years that parabens and formaldehyde releasers can bring. Shorter shelf life is a small price to pay for non-toxic and non-irritating natural alternatives.
TOXIN #4 – Polyethylene glycols (PEGs):
PEGs are petroleum-based compounds that are used in cream bases for cosmetics as thickeners, solvents, softeners and moisture-carriers.
Although PEGs are considered safe for use topically on healthy skin, products containing PEGs should not be used on broken or irritated skin. A study showed that patients suffering from severe burns and who were treated with PEG-based antimicrobial cream developed kidney toxicity. “The PEG content of the antimicrobial cream was determined to be the causative agent. However, no evidence of systemic toxicity occurred in studies with intact skin. Because of this finding, the US Cosmetic Ingredient Review (CIR) Expert Panel states that cosmetic formulations containing PEG ingredients “should not be used on damaged skin”.
http://www.cosmeticsinfo.org/ingredient_details.php?ingredient_id=392
Organic Alternative:
Fortunately for the organic formulator there are naturally derived thickening and gelling agents which can be used in place of PEGs. Common ingredients are xanthan gum and guar gum but both of these cannot accept much additional material without thinning and separating.
Pure & Green organics use sclerotium rolfsii gum to form a thick gel base for many of our products. Rolfsii gum is a natural gelling agent obtained by the fermentation of the yeast sclerotium rolfsii in a glucose-enriched medium. Rolfsii gum holds a large amount of additional ingredients in suspension whilst remaining stable and also has the highest capacity to absorb water than any other vegetable gelling agent. Creams are a mix of oil and water and unfortunately these two ingredients don’t mix well at all, so an emulsifying ingredient is always necessary to help hold the two layers together. By forming a gel base for a cream this ensures the product does not separate and has excellent long term stability and shelf life. Rolfsii gum is totally non-toxic, non-allergenic and also gives a beautiful “skin feel” to any preparation (unlike xanthan and guar gum).
TOXIN #5 – Dioxane
Dioxane is a petrochemical that results from using ethoxylation, a chemical process that renders harsh cleaning ingredients more mild. According to Professor Dingle in his book Dangerous Beauty 1,4 Dioxane is created during the production of sodium laureth sulphate. Therefore, it is commonly found in sulphate based shampoos and body washes aimed at those with delicate skin and wishing to use a “milder” product type.
Another source of dioxane contamination is through personal care products containing the aforementioned polyethylene glycol ingredients (PEGs) namely: PEG-6, PEG-8, PEG-32, PEG-75, PEG-150, PEG-14M and PEG-20M.
Dioxane is a confirmed carcinogen. Its effects in humans are cumulative and may result in eye, nose and throat irritation and kidney and liver disease. According to the California Environmental Protection Agency, 1,4-dioxane is known to cause cancer and may cause kidney, respiratory, and neurological toxicity. The Environmental Working Group (a watchdog group with over 850,000 members) has also stated that 1,4-dioxane is a groundwater contaminant.
In April 2010 the Green Patriot Working Group in California targeted Procter & Gamble to reduce the level of Dioxane it uses in its Herbal Essences line of hair care products – it was exposing consumers to unacceptably high levels of a toxin http://tiny.cc/430er and you tube clip http://www.youtube.com/watch?v=t7qe4zfhDLY
Organic Alternative:
Pure & Green organics products contain NO petrochemicals including dioxane. Instead of petrochemicals and sulphate cleansers we use plant based saponins (soap) like soapnut (a small wrinkly, brown fruit from India that can clean everything and is planet friendly), amla (Indian gooseberry) and quillaja (Chilean soapbark). All these plants can be turned into a powder or liquid extract and used as a substitute to soap as they foam with water. These natural and safe substitutes are what we use in our cleansing products to avoid any toxic ingredients.
Pure & Green organics liquid cleanser (due for release in July) uses sustainably harvested (FSC certified) certified organic quillaja bark as the key cleansing ingredient. The ultra filtrated Quillaja extract is food approved (E 999) and as a result of careful, solely physical processing the extract sustains its natural composition. Quillaja has surfactant, foaming and softening properties but it is it’s outstanding mildness that makes it most attractive and suitable for highly sensitive skin. Mildness exists in nature without the need for ethoxylation and dioxane contamination!
After two years of product development Pure & Green organics are soon to release their certified organic spa range for use in professional salons and day spas. This truly has been a labour of love with the focus on active ingredients based on a wholefoods/organic philosophy.
These products feature rare, intense and unique organic ingredients that create immediate, visible results. All oils are cold pressed to retain their nutrition, cleansers are made with organic plant saponins (definitely no SLS or synthetic cleansers) and our masques are truly original – these are not simply drawing clays, they are rich in plant bioflavanoids, polyphenols and organic brown seaweed extracts containing fucoidan and calcium with clinically proven efficacy to reduce wrinkles and enhance skin appearance.
Every product in our range is certified organic with Australian Certified Organic.
Treatments include:
- rejuvenating organic facial (procedures for five skin types)
- spa manicure and pedicure
- body scrub treatments for wet room and vichy
- massage
- home care recommendations
Now is the perfect time to request that your salon adds an organic treatment option to their menu!
Suggest that your salon register their interest today or contact our support team on 1300 081 485 for more information.
To celebrate the release of the 2011 edition of “The Green Book” we have 50 copies to give away.
This little book contains details of 1,500 green companies that you can keep as a reference guide throughout the year and was tipped to the front of G Magazine this month. If you didn’t purchase one don’t despair, the first 50 baskets through our online store from today’s date onwards will receive a copy with their order, compliments of Pure & Green organics (proud sponsors of the beauty section).
Do you often wonder if the natural and organic claims beauty products make are real? Or do you wonder what these claims actually mean? If you feel confused or misled by all the organic hype then keep reading as we help you identify if it’s bona fide organic or just a fake.
Beauty products can shout their green claims from the rooftops but unless they have an organic certifiers logo on the front of their packs don’t listen! In the street if we need help we don’t just walk up to anyone wearing a t-shirt that says ‘I’m a policeman’, instead we look for someone wearing an official police badge. The same rule applies to organic beauty products – if you want real organic look out for the certifier’s logo.
This is so important because like t-shirts beauty brands can say whatever they like. Just one stroll past the beauty counter and we are pounded with a flood of natural and organic claims - organic, certified organic; certified natural; 100% natural; made with organic ingredients; made with organic botanicals and no harmful chemicals.
But in reality what most of us don’t’ know is that the word ‘organic’ is used loosely. It’s designed to give the ‘impression’ that a product is certified organic but usually there is very little if anything natural or organic about it.
Like the different rankings within the police force there are many standards of organic certifications. In the police force the lowest level is the constable, then the sergeant and at the top is the commissioner.
With organic certification a similar hierarchy applies. At the lowest level of organic certification is the EcoCert logo from France, which will certify a product that can have as little as 10 percent organic ingredients and allows the use of synthetic ingredients. It’s like the ‘constable’ of organic certification.
At the sergent level are the ‘made with organic ingredients’ claims, this means that at least 70 percent of ingredients are certified organic. Although the certifiers logo cannot be displayed on the front of the products, the logo can only be displayed on the back.
If you want a beauty product that has the ultimate high-ranking status of a ‘commissioner’, then look out for the Australian Certified Organic (ACO) bud logo, NASAA or Organic Food Chain (OFC) logo. When you see the ACO bud logo, NASAA or OFC logo it means your beauty products contain 95 percent or higher organic ingredients. No artificial fragrances or petrochemicals are allowed.
Pure & Green organics is a great example of a genuine ‘organic’ product as it carries the ACO bud logo on the front of all its beauty products so you instantly identify its organic authenticity. The logo means the product has been endorsed by an official third-party certifier.
The bud logo guarantees a minimum of 95 percent ingredients are certified organic. Pure & Green organics is also the only beauty brand to have all its products in its range including teeth, hair and body certified organic. In the beauty industry it sits at the top of the ‘organic’ hierarchy for certification.
So next time you want to find a product that is truly certified organic remember to look out for the certifiers logo. And if you want the best, look for the ACO, NASAA or OFC logo. It is not enough for a product to just say ‘organic’ or have the word organic in its title. Due to the fact that there are no regulations to stop companies from using the word organic, the only way to tell if it’s real is to look for a certifier’s logo.
In Australia there are three certification bodies that can certify an organic cosmetic product, these are:
| Organic Certifier | ‘Certified Organic’ | ‘Made with Organic’ | Website |
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Minimum 95% organic ingredients. Remaining 5% must be naturally derived and/or non-toxic. Disallows synthetics.
Each bud logo has its own unique processor number (the one pictured belongs to Pure & Green organics) and must be displayed on all product labels. You can enter this number into ACO’s website and instantly verify any claims made. |
This logo is featured on back of approved products and means ‘made with certified organic ingredients”.
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www.australianorganic.com.au |
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Minimum 95% organic ingredients. Remaining 5% must be of agricultural origin.
While manufacturer’s are issued with a processor number, NASSA does not require it to be displayed on products. To verify organic claims you can search the product’s name on the NASAA website. |
70-95% organic ingredients. If products contains less than 95% organic ingredients then the NASAA logo cannot be used. | www.nasaa.com.au |
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If this logo is on the front of the product then it has 95 percent certified organic ingredients.
This certifier does not require the processor number or logo to be displayed. Therefore it makes it very difficult to distinguish its certified organic status. |
At least 70% of the ingredients are from organic production. | www.organicfoodchain.com.au |
Any time you see these logos on the front of a product you can be assured it contains a minimum of 95 percent certified organic ingredients with the remainder 5 percent naturally sourced If your organic products have these logos on the back of the product or say ‘made with organics’ then generally only 70 percent of ingredients are certified organic.
If you can’t find a certification logo on a beauty product it’s likely it does not have a high enough percentage of organic ingredients to qualify for certification. Or it contains one or more ingredients that are toxic or harmful and cannot be classified as certified organic.
What’s also important to note is that the word ‘natural’ is used on beauty products and this does not mean organic. Usually products that claim to be chemical free still have ingredients that were grown with herbicides and pesticides. Again if you want something that is free from any chemicals go for organic and only buy products with a certifier’s logo.
So what’s so good about certified organic beauty products anyway? This in itself warrants its own article but the main thing to know is it offers an assurance that no dangerous toxic ingredients are lurking in your beauty products. Certified organic means only the best, most nourishing natural ingredients are used. No harsh detergents, synthetic preservatives or fillers are allowed. Only nature’s healing goodness is enclosed in the bottle.
Because there are so many false claims on the market Pure & Green organics has made extra efforts to ensure its authenticity. It has the ACO logo on the front of its packaging which means it contains a minimum of 95 percent organic ingredients. The remaining small percentage (maximum 5 percent) of non-organic ingredients is naturally produced or natural with non-toxic preservatives or additives
As an extra safety guarantee Pure & Green organics has also become the only beauty brand to have its products endorsed by Planet Ark. This means that all ingredients are completely safe and the products don’t impact the environment. It confirms that only the highest quality ingredients are used while also offering maximum value for money.
Both the ACO bud logo and our new Planet Ark endorsement show that we have become pioneers in the beauty industry creating one of the world’s most sustainable, truly organic beauty brands.
In the next issue we will discuss which toxic ingredients to avoid in your beauty products.
Tags: beauty, fake, real, real organic beauty product
On Friday 1 April Pure & Green organics hosted a media event, inviting beauty editors from leading beauty and wellness magazines to a behind the scenes tour of our premises.
Our distinguished guests included:
- Amy Vidaic – Professional Beauty
- Lauren Carter – Professional Beauty
- Anthea England – GirlPower
- Danielle Sen – Pregnancy & Birth
- Anne-Marie cook – SpaAustralasia
- Sireshan Kander – Chic Traveller
- Liana Lorenzato – Chic Traveller
- Sarah Macrae – www.bellasugar.com.au
- Christie Sharpe – Australian Hair & beauty
- Chelsea Hunter – WellBeing
- Vivien Lexington - client and loyal facebook fan of Pure & Green
As guests arrived they were treated to warm cups of organic/fair trade tea and greeted by members of the Pure & Green team.
Grace gave a brief introduction to the Pure & Green organics product range and the philosophy behind our brand.
Our guests were then taken on a tour of the factory and “suited up” into sterile lab coats/shoe covers/hair nets and gloves for entry into our manufacturing area. A big thank you to Sireshan Kander of www.chictraveller.com for taking the photos on the day, much appreciated and thanks for sharing with us. Don’t we all look fabulous!
Sarah from www.bellasugar.com.au and Vivien
Anne-Marie from SpaAustralasia
Christie from Australian Hair & Beauty
Sam from Pure & Green organics and Chelsea from WellBeing.
Dora from Prickly Pear PR (who organised the tour) and Grace. Thanks Dora, you’re a star!
Guests had the opportunity to help make a product from our new spa range – a sugar/salt body scrub. They each took a turn pouring in ingredients and stirring the pot while they smiled for the camera! Guests took home the product they made, plus a goodie bag full of Pure & Green organics Products selected to suit their individual skin types.
Thank you to all our guests, we thoroughly enjoyed your company and look forward to a long lasting relationship with you.
(left to right) Amy and Lauren from Professional Beauty, Chelsea from WellBeing, Grace from Pure & Green organics, Vivien, and Anne-Marie from SpaAustralasia
Tags: behind the scenes, factory tour, media tour, sugar scrub
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